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Google Adwords
Google Adwords is an advertising platform that allows businesses to reach an audience through advertising. It's a form of pay-per-click (PPC) advertising, meaning you only pay when someone clicks on your ad.
Objective
Increase website traffic, if you want to get more people to visit your website and browse your products or services. You can target your ads to people who are searching for keywords related to your business.
Generate leads captures potential customer information, like email addresses or phone numbers. You can use lead forms or calls to action within your ads to encourage people to sign up for your newsletter.
Benefits
Targeted Advertising
Imagine being able to advertise directly to people who are already interested in what you offer.
By using keywords, demographics, locations, interests, and online behavior, your ads reach a highly audience.
This focus ensures your ad reaches people actively searching for solutions your business provides.
Measurable Results
Track metrics like impressions (how many times your ad is seen), clicks, conversions (desired actions taken on your website), and cost-per-click (CPC).
You can optimize your campaigns by adjusting your keywords, targeting strategies, and ad content to maximize your return on investment (ROI).
Flexible Budgeting
Unlike traditional advertising with upfront costs, Google Ads offers a flexible pay-per-click (PPC) model.
You set a daily or campaign budget that fits your needs and goals.
You only pay when someone clicks on your ad, allowing you to control your spending and avoid unwanted surprises.
